Marketing the Military to Women

“Though I’ve been told my military-grade C7 rifle is among the “gentler” of weapons typically used during combat deployments in places like Afghanistan and Iraq, it sure packs a punch. I look to my right at the civilian partner I’ve been paired with today at CFB Borden, on the sixth day of a Women in Force program from the Canadian Armed Forces (CAF), to see if she is as anxious as me. Nope.”

Sarah Boesveld – Chatelaine – October 2017

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