Is the Sun Rising or Setting on the CBC?

“It’s hard not to feel that the CBC is, indeed, starting over. Strategy 2020’s signature motto is “mobile first,” which means making the smartphone audience the top priority, and creating content specifically for it. It’s a mandate that, by reallocating resources traditionally earmarked for television and radio, promises to transform the company. Nothing will be spared: news, current affairs, entertainment, children’s programming. The aim is that by 2020, one out of every two Canadians—18 million people—will access the CBC digitally. What the CBC will look like if that happens is anybody’s guess.”

Tom Jokinen – The Walrus – October 2017


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