Double Double Tracking

“I never would have consciously volunteered my home address, work location and vacation plans to Tim Hortons, but the company found out anyway. I haven’t been singled out for special treatment. For more than a year, the coffee chain has been tracking the movements of customers in exacting detail through its mobile ordering app. I’ve spent months sifting through my own data, and it’s staggering how much the company knows about me. From my home to my office to a Blue Jays game at Rogers Centre, even all the way to Morocco, where I travelled on vacation last June, the company’s app silently logged my coordinates and relayed them back to its corporate servers.”

James McLeod – Financial Post – June 2020

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