The Story Behind Jordan Peterson’s Indigenous Identity “Jordan Peterson is a University of Toronto psychology professor, bestselling author, culture warrior, YouTube celebrity, and a growing presence in Canadian conservative politics. The one thing he is most certainly not is a member of the Kwakwaka’wakw people of British Columbia. That claim, however, has appeared several times in Peterson’s bios—which state that he has been ‘inducted into the coastal Pacific Kwakwaka’wakw tribe.'” Robert Jago – The Walrus – March 2018 Advertisement