Being A Teen Girl On Social Media Is Like Having A High-Pressure, Full-Time (Unpaid!) Job

“In a suburban Toronto Starbucks, three teenage girls huddle around a table, fingers flying over their mobile screens as they break down the daily work of promoting their brands. Between sips of iced green-tea lemonades and java-chip frappuccinos, they tell me how they run new content through vetting teams before releasing it to the world. They describe how that content is distributed and tailored according to platform, and how it’s carefully calibrated to suit different audiences. They show me analytics tools that tell them, in real time, how their messages are being received, and what impact they’re having on their brands, in terms of both reach and loyalty.”

Sarah Boesveld – Chatelaine – April 2018

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