The Big Squeeze

“The Juice Council doesn’t exist in the way you might expect: as an institution disseminating impartial facts and information about juice. Rather, it was created by the lobbying arm of the beverage industry – in a practice known as ‘astroturfing,’ used by lobbyists in all kinds of industries to create the appearance of a grassroots movement and a larger chorus of voices than actually exists. The Juice Council is also just a small piece of a much larger, years-long campaign by the beverage industry to fight Health Canada plans that would end the practice of recommending juice as a straight substitute for whole fruit, and would also require prominent labelling of the sugar content in juice.”

Ann Hui – The Globe and Mail – November 2018

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