Animal House

“It had become trendy for tech companies to hire media refugees like me to serve as ‘brand storytellers’ instead of spending millions on conventional advertising. Vision Critical had invented a position for me on the marketing team—senior director, content. I knew next to nothing about promoting software to market researchers, yet I would be overseeing an in-house propaganda machine of writers, videographers, graphic designers and social media managers. My salary would be double that of the average magazine editor. I signed the contract.”

Mark Pupo – Toronto Life – December 2018

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